Official Roadmap Tool Websites: Jira, Productboard, Aha, monday, ClickUp, Asana, Linear

This ToolPick decision brief compares live 2026 pricing for Jira Product Discovery, Productboard, Aha! Roadmaps, monday.com, ClickUp, Asana, and Linear, and turns it into an actual buying decision instead of a list of homepage links. Every number below was pulled from the vendor's own pricing page on 2026-07-12, and the goal is to help a founder, product lead, or engineering owner pick the roadmap tool that fits their team's real workflow and real budget - not just the one with the loudest marketing page.

Use this page when the team is about to pay for a roadmap tool, is outgrowing a spreadsheet, or is reconsidering a tool it already pays for. The safest decision starts with a real workflow, a known seat count, and an honest read of who actually needs write access versus who just needs to see the plan.

The current price list, verified today

Two things jump out before any math. First, "entry paid tier" does not mean the same thing across vendors - Jira Product Discovery and Productboard only bill the people who create and manage work items, while monday.com, ClickUp, Asana, and Linear bill every seat that touches the workspace once you are off the free plan. Second, Aha! Roadmaps' entry price is roughly six to ten times the others because it is sold as a full portfolio product-management suite, not a roadmap view bolted onto a task tracker.

What a 10-person team actually pays per year

Sticker prices are per seat per month. Multiply that out for a 10-person team on each tool's entry paid tier and the spread becomes the real decision input, not the monthly number on the homepage.

Aha! Roadmaps at $7,080/year for a 10-seat team is not a rounding error against ClickUp's $840/year - it is roughly 8.4x the cost for the same headcount, and that gap is the single biggest lever in this whole decision. It is money well spent if the team genuinely needs Aha!'s portfolio governance, ideas pipeline, and knowledge base, and it is a wasted line item if the team only wanted a shared timeline that Linear or Jira Product Discovery already deliver at $1,200/year for the same 10 people.

The middle of the pack - Jira Product Discovery, Linear, and Asana - land within about $120 of each other at 10 seats, which means the deciding factor for those three should be workflow fit, not price. monday.com's Basic tier is genuinely cheap, but it is also the thinnest plan on this list; most teams end up on Standard ($12/seat/month, $1,440/year at 10 seats) once they need timeline dependencies or automation.

Which tool fits which team, and why

This is the part a homepage link list cannot give you: the "best" tool is not a universal ranking, it is a function of which workflow is actually broken today. A five-person startup evaluating Aha! Roadmaps because "it's the most complete" is usually solving a problem it does not have yet. A 40-person org evaluating Linear because "it's what the last startup used" is often under-buying the portfolio governance it actually needs.

Free tier limits: how much you can test before paying

If the team needs more than two or three real evaluators before committing, Linear's free tier is the most generous for headcount (unlimited members, capped by issue and team count instead of seats), and Aha! Roadmaps is the only one of the seven with no standing free plan at all - budget for at least a paid trial period if Aha! is on the shortlist.

What actually changes your bill

The advertised per-seat price is rarely the whole story. Three things move the real number:

• Seat definition. Jira Product Discovery bills "creators" and lets unlimited "contributors" view and vote for free. Productboard bills "makers." Aha! Roadmaps Enterprise and Enterprise+ make all read-only reviewers free. monday.com, ClickUp, Asana, and Linear generally charge for every collaborator once you are off the free tier - a large stakeholder audience gets expensive fast on those four specifically.
• AI features as a separate line item. ClickUp's advertised $7/user/month Unlimited plan does not include its AI tooling - Brain AI is a further $9/user/month and Everything AI is $28/user/month. Asana and Productboard bundle a fixed AI credit allowance into their paid tiers instead, which caps usage rather than adding a second subscription.
• Monthly vs. annual billing. Aha! Roadmaps Premium is $59/user/month on annual billing but $74/user/month on monthly billing - a roughly 25% premium for month-to-month flexibility. Most vendors on this list price monthly billing noticeably higher than the annual rate shown above, so confirm which toggle you are looking at before comparing numbers across tabs.

Honest downsides for each tool

• Jira Product Discovery: powerful if the team already lives in Jira Software, but it is a second billed product layered on top of Jira, and teams that are not Jira-native usually find the discovery-to-delivery handoff adds friction instead of removing it.
• Productboard: the jump from Plus ($19/maker/month) to Business ($59/maker/month, 2-maker minimum) is steep, and "maker" is a specific billable role - confirm with the vendor exactly who on the team counts before assuming a price.
• Aha! Roadmaps: the most expensive entry tier on this list by a wide margin, and it has no permanent free plan - a poor fit for a team that just wants a shared timeline rather than portfolio governance.
• monday.com: cheap at the Basic tier, but most teams outgrow it into Standard or Pro within a quarter once they need timeline dependencies, automations, or more than the most basic views; AI credits are also sold separately from the seat price.
• ClickUp: the cheapest core plan here, but the advertised price does not include its AI features, and an all-in-one workspace this broad has a real setup and configuration cost that a narrower roadmap tool does not.
• Asana: solid mid-pack pricing, but portfolios, goals, and workload management - the features that actually make it a roadmap tool rather than a task list - require the pricier Advanced tier, not Starter.
• Linear: the free tier caps at 250 issues and 2 teams, which is a real ceiling for anything past a very early-stage team, and it has no built-in customer-feedback intake the way Productboard does.

Buying checklist before you commit

Run the shortlist against these before paying for a year up front:

• Seat math: price out the tool at your actual current headcount plus the growth you expect in the next two quarters, using the vendor's real seat definition (creator, maker, or flat seat).
• AI costs: if AI features matter to the workflow, check whether they are bundled (Asana, Productboard) or billed separately (ClickUp) before comparing the base seat price.
• Free tier runway: confirm how long the free tier realistically covers your evaluation - Linear's issue/team cap and monday.com's 2-seat cap run out faster than Jira Product Discovery's 3-creator model if you have several evaluators.
• Exit path: check what happens to your roadmap data if you leave - export format, retained history, and whether views/automations are portable to a spreadsheet or another tool.
• Annual vs. monthly: decide the commitment level before pricing, since several vendors on this list (Aha! Roadmaps most visibly) charge a real premium for monthly billing.

Add evidence to the decision, not just a gut call: record the first real workflow completed in the trial, the first confusing moment, and the first limit hit. A choice made from a spreadsheet of vendor claims turns into preference; a choice made from one real week of use becomes a defensible decision the team can revisit at renewal.

The bottom line

This page is designed for buyers who are already comparing tools, seat counts, and budgets, not for a first pass at "what is a roadmap tool." Re-check the live vendor pricing pages before signing an annual contract - seat definitions and AI-credit allowances are the parts of this market that change most often between quarters.

Official pricing pages

Before you pay, check the live number yourself - these are the exact pages this brief was verified against on 2026-07-12:

• Jira Product Discovery pricing
• Productboard pricing
• Aha! Roadmaps pricing
• monday.com pricing
• ClickUp pricing
• Asana pricing
• Linear pricing

Keep reading

• Jira alternatives for product teams — if Jira Product Discovery's Jira-native workflow is the wrong fit, this widens the field.
• Linear pricing snapshot — the structured plan-and-price table for Linear specifically, without the seven-tool comparison.
• Linear review 2026 — a deeper look at the product itself once pricing has narrowed the shortlist.
• monday.com alternatives for ops teams — for teams weighing monday.com against operations-first alternatives.
• Notion vs. ClickUp 2026 — a direct look at ClickUp against the other common all-in-one workspace pick.