FullStory Pricing in 2026
Everything you need to know about FullStory plans, costs, and whether the free plan is enough for your needs.
Last reviewed: 2026-07-03 / 3 plans compared
FullStory pricing 2026: buyer check
Use this pricing guide to verify the current FullStory plan model, free-plan limits, team cost, and migration risk before purchase.
- Verify the official pricing page.
- Model the cost for the actual team size.
- Compare alternatives before adding the tool to the stack.
FullStory pricing changes
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Use FullStory pricing as the start of the decision
Price pages bring intent, but the next step is where repeat visits happen. Move from cost to review, alternatives, and stack-level math.
Read the FullStory reviewCheck strengths, limits, and best-fit use cases.📝 Our Take on FullStory Pricing
FullStory's 2026 move is the free tier: 30,000 sessions a month with 12-month retention is more generous than most paid entry plans in the category, and it exists to feed the enterprise sales funnel. Above it, everything is contact-sales - the classic enterprise posture. The product's differentiator remains autocapture with retroactive indexing: teams can ask questions about past behavior without having instrumented for them in advance, something event-based rivals fundamentally cannot do.
Free is genuinely free and generous (30K sessions/month, 12-month retention, 10 users) - for many small products that is the whole need. Paid pricing is opaque by design; industry reporting consistently places typical contracts in the five-figures-annually range, so budget accordingly and negotiate. If transparent pricing is a requirement, this is the wrong vendor.
Source and freshness check
Last editorial review: 2026-07-03. Pricing and plan limits can change quickly, so verify the official source before purchase.
📋 Free Plan Details
Limits: FullstoryFree: 30,000 sessions/month, 12 months data retention, session replay + basic analytics, up to 10 users. No credit card required.
Users: 10 users
All FullStory Plans
Free
Forever free
10 users
Business
per user/year
Advanced
per user/year
Enterprise
per user/year
💰 Real Cost by Team Size
Based on the entry-level paid plan. Annual estimates assume ~20% discount.
Frequently Asked Questions
How much does FullStory cost in 2026?
FullStory offers a free plan and paid plans starting at Free per user/month. Annual billing offers a discount.
Does FullStory have a free plan?
Yes, FullStory offers a free plan. FullstoryFree: 30,000 sessions/month, 12 months data retention, session replay + basic analytics, up to 10 users. No credit card required. The free plan supports 10 users.
What does FullStory cost for a team of 10?
Pricing varies by plan. Contact FullStory for team pricing or see the detailed breakdown above.
Does FullStory offer annual billing discounts?
Yes, FullStory offers discounts for annual billing, typically 15-20% compared to monthly billing.
Ready to try FullStory?
Start with the free plan — no credit card required.
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