Hotjar Pricing in 2026
Everything you need to know about Hotjar plans, costs, and whether the free plan is enough for your needs.
Last reviewed: 2026-07-03 / 3 plans compared
Hotjar pricing 2026: buyer check
Use this pricing guide to verify the current Hotjar plan model, free-plan limits, team cost, and migration risk before purchase.
- Verify the official pricing page.
- Model the cost for the actual team size.
- Compare alternatives before adding the tool to the stack.
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Use Hotjar pricing as the start of the decision
Price pages bring intent, but the next step is where repeat visits happen. Move from cost to review, alternatives, and stack-level math.
Read the Hotjar reviewCheck strengths, limits, and best-fit use cases.📝 Our Take on Hotjar Pricing
Hotjar is in the middle of the category's biggest 2026 story: its acquisition by Contentsquare has reached the pricing page, which now permanently redirects to contentsquare.com, while legacy Observe/Ask plans stay purchasable and a new unified Contentsquare tier (Growth, around $49/month) rolls out alongside them. Buyers comparing session-replay tools right now should check which contract they are actually being sold. On the product itself, Hotjar remains the most approachable entry point in the category - and the least developer-oriented of the major options.
The free Observe plan (35 daily sessions) genuinely covers small-site evaluation. Paid Observe starts at $32/month billed annually ($39 monthly) for 100 daily sessions - site-based, so team size does not matter. The catch is the add-on structure: recordings (Observe) and surveys (Ask) are separate products, so a team wanting both is realistically at $80-160/month. During the Contentsquare transition, confirm whether you are buying a legacy Hotjar plan or the new unified tier.
Source and freshness check
Last editorial review: 2026-07-03. Pricing and plan limits can change quickly, so verify the official source before purchase.
📋 Free Plan Details
Limits: 35 daily sessions (Observe Basic). 3 surveys (Ask Basic). Unlimited heatmaps on captured sessions.
Users: Unlimited members
All Hotjar Plans
Free
Forever free
Unlimited members
Observe Plus
per user/year
Observe Business
per user/year
Observe Scale
per user/year
💰 Real Cost by Team Size
Based on the entry-level paid plan. Annual estimates assume ~20% discount.
Frequently Asked Questions
How much does Hotjar cost in 2026?
Hotjar offers a free plan and paid plans starting at Free / $32/mo per user/month. Annual billing offers a discount.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. 35 daily sessions (Observe Basic). 3 surveys (Ask Basic). Unlimited heatmaps on captured sessions. The free plan supports Unlimited members.
What does Hotjar cost for a team of 10?
For a team of 10, Hotjar costs approximately $32/month on the entry-level paid plan.
Does Hotjar offer annual billing discounts?
Yes, Hotjar offers discounts for annual billing, typically 15-20% compared to monthly billing.
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